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Senin, 28 Mei 2012

Cellphones are going into a “naked” era

Although the functions of cellphones are getting more and more abundant, cellphones are becoming more and more delicate. Technologies such as materials and flexible OLED screens are developing rapidly. Before long we will allow cellphones to get rid of the thick coat and be “naked”.

“If you say you have more Apps, Nokia will say they are hard; If you say you have gorgeous screen, Nokia will say they are hard; If you say your design is delicate, Nokia will say they are hard.” Ever since the rising of Apple and Android, there are always people teasing Nokia with this joke. However, we usually forget the second half of this joke:” Once you are so excited that you drop your iPhone on the ground, Nokia will say: see, you are broken!”

At the beginning of 2011, because the solidity of shell is not satisfied by customers, Apple got sued in US. A customer from Los Angeles sued Apple that they cheated customers on the solidity of glass shell of iPhone 4, and required to get compensation of purchasing and fixing.

Although many users of iPhone say they disdain to buy Nokia, once they drop their fragile iPhone to the ground, they will immediately miss the hardness of Nokia. No matter how the geeks support products of Apple, for normal customers, the durability is the most important factor. This is why Motorola’s ME525 is so popular in China. It is not because how cost effective the cellphone is, but the solidity.

In recent years, the cellphone functions did become more and more abundant. However, it is also true that with the screen of smartphones become bigger, cellphones become more and more delicate. Hence, many people start to put coats—various kinds of cellphone protection—on their cellphones. Although the garish protection of cellphones can show the personality of the user, the size of cellphone is bigger, and it is difficult to carry. Also, though the cellphones have different protections, people still carry them very careful and are afraid of any accidents that happen to their cellphones.

Soon, the era that we carry our cellphones in our hands and are afraid of dropping will end.

To enhance the cellphone solidity, many manufacturers have made their own idea.

Motorola even introduced Kevlar material in their XT910 which was launched at the end of last year. This kind of material is widely used in military because of its low density, high strength, good toughness and resistance to high temperature. The bullet-proof vests use this material.

HTC has used the Micro-arc oxidation technology in their newly launched One S. The space-level  Aluminum used in One S, after stimulating with 10000V electricity, it will generate a micro-arc reaction, then the strength of the metal will be improved 4 times as before.

Samsung’s strategy is to use strengthened ceramic technology to produce shell. Nowadays, a high class watch brand in Switzerland, Rado, is using this material in their watchband. Also, according to some information, the back shell of Galaxy SIII which Samsung will soon launch will use this material. Except for solidity, another factor that customers concern is water-proof.

In this year’s MWC global mobile communication conference, the P2i company which is under Britain Defend Science Technology Lab showed the magic of its products. The P2i company soaked an iPhone into a fish tank, and the iPhone remains intact. The magic is that they have smeared several nano-meter thick polymer on the surface of iPhone. This kind of material makes almost no influence on the cellphone’s shape, touch sensing and weight, but it will make any kind of fluid on the cellphone drain away in drops.

Now, P2i is pushing forward to formulating a water-proof standard. Before, the CEO of P2i Eric Cohill has announced to press that some American operators and cellphone manufacturers had expressed their support.

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